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Insights

Notes from production, not from a content calendar

What breaks in real AI systems, why it breaks and what we do about it. Written by the engineer doing the work, aimed at the people who have to make the build-or-buy decision and then live with it.

22+Systems behind this writing
27+Enterprise clients
24xLinkedIn Top Voice in AI
6+Years in production AI
Why We Publish

The writing is the same thing as the work

Every article here comes out of a system that shipped. When we describe a failure mode, it is one we were paid to fix, and when we recommend an approach it is one running in production somewhere with a client's name on it.

No vendor pitches dressed as advice. Where a piece recommends something we sell, it says so plainly, and it names the situations where you should not buy it.
Numbers carry provenance. Any figure quoted comes from a deployed system, marked with the engagement it was measured in.
Written for engineers and the people who fund them. Enough technical depth to be useful, enough plain language to forward to a CFO.

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